Client Success Stories

Morgan Cross has helped some of the world’s top companies deliver great results. Find out more about how we work alongside senior managers to achieve substantial improvements to long-term performance through our client success stories.


Rapidly Respond To The Corona Virus Crisis

Mentholatum, the owner of consumer health brands including Deep Heat, Deep Freeze and Deep Relief, wanted to rapidly respond to the coronavirus crisis.

Topps Tiles

Growing Share and Profits

In 2011 the executive team at Topps Tiles plc were looking to refresh and strengthen their strategy and identify new avenues for sustainable growth.

Alliance Boots

Developing new sources of profit growth

We have recently been working with the executive team from the Bristan Group, the UK’s largest supplier of bathroom and kitchen taps, showers, shower enclosures, decorative heating and bathroom accessories, helping them to develop new growth strategies for the business

Avon UK

Creating a new growth strategy

Following the cost and management restructuring of the business, the new UK Executive team asked Morgan Cross Consulting to help them kick-start the development of a strategy for sustained growth.

 Pricewaterhouse Coopers

Determining the UK public sector strategy

When the UK public sector assurance team was seeking to refresh and re-energise their strategy they asked Morgan Cross Consulting to help them build focus, ambition and alignment on the way ahead.

Bristan Group

Creating High Growth Strategies

As part of a fundamental strategic review of the new group, the Executive team asked Morgan Cross Consulting to identify opportunities for profit growth from new, adjacent businesses.


Establishing customer proposition priorities

When the Customer Proposition Director needed to identify the next-stage priorities for Boots’ growth, they asked Morgan Cross Consulting to lead a cross-functional team and ensure effective delivery of the outputs.

Masco Group

Accelerating Growth

Masco UK Window Group, a leader in the PVC windows and doors market, was looking to develop a new and refreshed strategy for profitable growth, following a period of incremental improvement

Vivona Brands

Assisting in the sale of their company

The owners were looking to sell the business, but first wanted to clarify Vivona’s growth strategy.

Diversey Inc

Accelerating Strategy Delivery

In 2013 Diversey Inc., a global market-leading cleaning and hygiene services asked Morgan Cross to help them deliver pragmatic ways to build engagement to the strategy across their operational teams and ensure excellence and faster pace in its delivery.


Helping grow revenues and profits and develop a clearer strategy

In 2016, Weleda’s UK business was looking to grow revenues and profits and develop a clearer, more compelling strategy. They asked Morgan Cross to help them make that happen.


IT Strategy Development

In the summer of 2018, the Technology team at Lookers Plc, one of the UK’s leading car retailers, were looking to create a clearer strategy that embedded their work for the business, but also raised the team’s standards in terms of delivery excellence and customer service.



Morgan Cross Consulting Ltd
PO Box 9210
Newark, NG24 9EG

+44 (0)1636 526111