Avon UK

Creating a new growth strategy


Client Challenge

  • Avon, the global cosmetics company, has been driving a transformation of the business to lower costs and drive top-line growth since 2006
  • Following cost and management restructuring of the business, the new UK Executive team asked Morgan Cross Consulting to kick-start the development of a strategy for sustained growth

Our role

  • To lead a review of the competitive position of the business
  • To lead the Executive team in a 2-day strategy “hot house”
  • To work with the team to establish next steps and an integrated plan for ongoing strategy development


  • Alignment and agreement of the Executive team around the major issues and high-level agenda
  • The creation of a compelling vision for the business, together with over-arching performance goals for the next 5 years
  • The identification of 5 major strategic programmes to drive profitable growth and improve the competitive position of the business

Client Testimonial

“We chose Morgan Cross to help us because of their strategy expertise and also because of their ability to involve managers and directors effectively in the work. The executive team at Avon UK is full of very able, demanding people – they get straight to the point. Yet Stuart was able to quickly gain their trust and involvement. He then used his excellent strategic skills to help us create a new agenda that will drive significantly higher levels of growth for the business.”


Stephen Ford
VP Strategy
Western Europe, Middle East and Africa



Morgan Cross Consulting Ltd
PO Box 9210
Newark, NG24 9EG

+44 (0)1636 526111