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![Business Rocks: Customer Service Technologies That Make Customer Service Worse](https://morgancross.co.uk/wp-content/uploads/2019/05/Business-Rocks-Header-1-1080x675.jpg)
Business Rocks: Customer Service Technologies That Make Customer Service Worse
How do you assess new customer service technologies? And how do you ensure that the investment will deliver a material benefit to the lives of your customers?
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Business Rocks – Better Than John Lewis
This week’s riff: Having moved house recently, I have been in constant contact with BT about my phone and broadband service. After each conversation, the service agent has informed me that I’ll receive an email or text asking me to rank the service. On at least two...
Business Rocks – How To Make Your Most Important Decisions
This week’s riff: 11 years ago, I was struggling to plan my future after deciding to leave my role at Boots the Chemists. I was considering various options, including taking another corporate role, joining a management consultancy firm, teaching, becoming a university...
Strategy Is A Contact Sport (Part 2)
A client of mine is struggling to deliver its new strategy. Despite setting a clear, overarching goal, agreeing the most important product categories to focus on and settling on product innovation as the key to the company’s future competitive differentiation, the...
Business Rocks – Stansted Airport’s 2-Hour Speedy Parking Solution
This week’s riff: We recently had an enjoyable week’s holiday in France. We flew from Stansted Airport and I had booked the airport’s ‘speedy parking’. The marketing blurb told us that we could simply hand over the keys and walk over to the terminal in less than a...
5 Steps To Delivering Rapid Growth
When it comes to accelerating your business’s growth, pace is not about being reckless or taking unnecessary risks. There is a clear difference between pace and haste. If you try to reach top speed immediately, without going through the gears, you will simply stall....
Business Rocks – My First Hero
This week’s riff. Glen Campbell, the great guitarist and singer, died earlier this week after a prolonged battle with Alzheimer’s disease. Along with Rod Stewart and George Harrison, Glen was one of the first pop stars I can remember. I can vividly recall seeing him...
You Can’t Chase Two Hares
There is a Japanese saying that translates as ‘you can’t chase two hares’. If a top-class hunting dog chases after a hare it has a 10% chance of catching it. But if the dog hedges its bets and tries to chase two at once, its success rate is reduced to nil. The dog...
Business Rocks – Your Way
This week’s riff: As a leader of your business, there are some tasks that you cannot outsource. Establishing the values of your organization, developing the strategic direction and goals of your business, engaging and aligning your people with the strategy and values,...
Business Rocks – The Power of Added Extras
This week’s riff: I was talking to my son, Dylan, about his favourite pizza restaurants. Without hesitation, he told me his very favourite was Pizza Hut. Why? Well, they have an ice-cream station where you can serve yourself as much dessert as you want! In other...
![Cross Shots: The 2 Best Words to Start Any Strategy Discussion](https://morgancross.co.uk/wp-content/uploads/2017/07/Cross-shots-Episode-6-The-2-Best-Words-to-Start-Any-Strategy-Discussion-1080x675.jpeg)
Cross Shots: The 2 Best Words to Start Any Strategy Discussion
In this latest episode of Cross Shots, Stuart Cross talks us through the 2 best words to start any successful strategy discussion…
![Actions Speak Louder Than Plans](https://morgancross.co.uk/wp-content/uploads/2017/07/Actions-Header-1-1080x675.jpg)
Actions Speak Louder Than Plans
Every business I know that has delivered continuous growth demonstrate an ongoing willingness to take rapid action. What do your actions say?
Business Rocks: Brexit Blockage
This week’s riff: I’m not making a political point when I say that the UK’s approach to the Brexit negotiations looks pretty shambolic. Over a year on from the referendum vote to leave the EU and it’s still not clear what the UK government actually want from the...
The Innovation Imperative
There was a time, not that long ago when companies didn’t necessarily have an innovation-related objective on their strategic agenda. Instead, they would, for example, be focused on reducing costs, expanding geographically or creating operational excellence. It wasn’t...
How To Develop A Business Strategy In 48 Hours
The creation and delivery of a business strategy is a Sisyphean act; it is never-ending. It is developed in formal meetings and corridor conversations and is delivered through major change projects as well as the daily conversations between your customers and...
Business Rocks – The Most Difficult Strategy Decision
This week’s riff: One of the most liberating, yet most difficult, strategic decisions you will make is to choose your competitive strategy. How you will develop and exploit specific competitive advantages in your market? The way I put this decision to my clients is to...
Strategy Is A Contact Sport (Part 1)
This is the fifth in a series of articles that builds on my strategy manifesto that I posted a couple of weeks ago. As a consultant myself I know that, done well, working with external consultants can add real value to the development and delivery of your business...
Business Rocks: Learning From Failure
This week’s riff: Earlier this week I had the pleasure of meeting with executives from a fast-growing snacking business. What struck me most from our discussions was the company's willingness to accept failure as a learning opportunity and its committed to ongoing...
Business Rocks – What’s Your Manifesto?
This week’s riff: Parliament reopened this week with the Queen’s Speech, setting out the legislative programme that the new government will pursue over the next two years. The programme was based on the Conservative Party’s election manifesto, widely regarded as one...
25 Ways to Lead Your Market
In yesterday’s post – see here – I set out that you had to be #1 in your market, in some form, or risk your ability to grow and thrive. But what are the different ways you can lead your market? Critically, it doesn’t need to be simply market share, though that can...
#1 or Gone: Why You Must Become A Market Leader
Which airline is the #1 player? If you ask this question in the USA, you’ll probably find that Southwest Airlines is the leader, while in Europe it’s Ryanair. If you look at long-haul flights then Singapore Airlines is often passengers’ first choice, particularly if...
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