Vivona Brands


Client Challenge


Vivona Brands delivers on-trend beauty, wellbeing and lifestyle brands to global retailers and beauty-savvy consumers from its UK headquarters and its US sales office. In 2018 Vivona Brands had been owned by Inflexion, a UK-based private equity business, for several years. The owners were looking to sell the business, but first wanted to clarify Vivona’s growth strategy.


Our Role


  • Ahead of the sales process, and over the course of three months, we led a series of strategy sessions involving the Vivona leadership team and representatives from Inflexion and the company’s corporate finance advisers, Alantra.
  • Using company and market information and intelligence, we led the team’s development of Vivona’s growth strategy, focusing on the performance and potential of its high-growth beauty and wellbeing brands across key international markets.
  • We then supported the strategy work with a rigorous review and articulation of the underlying business model of the business, which was used as a key element of the company’s Information Memorandum and other key documents for potential buyers of the business.



Vivona Brands was bought by Webster Equity Partners, a US-based consumer-focused private equity firm in the Spring of 2019, nine months after the start of our strategy assignment. The sale to a US owner reflected the dramatic growth performance and potential of Vivona Brands in the US beauty market.


Client Testimonial

Stuart Cross was invaluable in helping me, my executive team and our private equity owners to develop a clear and compelling future strategy for Vivona Brands. His mix of ideas and advice, coupled with his ability to help us have powerful strategy discussions, enabled us to create a future direction that maximised the value of the business. I would recommend Stuart to any company looking to set a clear future direction that maximises growth and value.”

Tim Wright,
Chief Executive Officer,
Vivona Brands



Morgan Cross Consulting Ltd
PO Box 9210
Newark, NG24 9EG

+44 (0)1636 526111