Boots the Chemists
Establishing customer proposition priorities
Client Challenge
When Boots the Chemists, the UK’s leading health and beauty retailer, needed to identify the next-stage priorities for growth of their core business, they asked Morgan Cross Consulting to lead a cross-functional internal team and ensure effective delivery of the outputs.
Our role
Supporting the Commercial Director we led a cross-functional team of senior managers and
- Identified and evaluated priorities for future development
- Established profit goals for the key priorities
- Created an implementation plan for delivery of the new initiatives
Results
Within a 12-week programme we identified four priorities that will drive double-digit profit growth over the next three years and
- Achieved Executive alignment and support for our proposals
- Generated renewed senior management focus on the (few!) critical drivers of sales and profit growth
- Enabled quicker delivery of the outputs through integration with other corporate change programmes
- The complete project was delivered within 12 weeks
Client Testimonial
“Having worked with many consulting firms it’s clear that Morgan Cross are not only good value for money in the long run, but they also provide immediate value. They have a refreshing approach where home truths are told quickly and constructively and are rapidly turned into actionable opportunities.”
Director of Business Development
Boots the Chemists
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