Boots the Chemists

Establishing customer proposition priorities

Client Challenge

When Boots the Chemists, the UK’s leading health and beauty retailer, needed to identify the next-stage priorities for growth of their core business, they asked Morgan Cross Consulting to lead a cross-functional internal team and ensure effective delivery of the outputs.

Our role

Supporting the Commercial Director we led a cross-functional team of senior managers and

  • Identified and evaluated priorities for future development
  • Established profit goals for the key priorities
  • Created an implementation plan for delivery of the new initiatives


Within a 12-week programme we identified four priorities that will drive double-digit profit growth over the next three years and

  • Achieved Executive alignment and support for our proposals
  • Generated renewed senior management focus on the (few!) critical drivers of sales and profit growth
  • Enabled quicker delivery of the outputs through integration with other corporate change programmes
  • The complete project was delivered within 12 weeks

Client Testimonial

“Having worked with many consulting firms it’s clear that Morgan Cross are not only good value for money in the long run, but they also provide immediate value. They have a refreshing approach where home truths are told quickly and constructively and are rapidly turned into actionable opportunities.”

Simon Potts
Director of Business Development
Boots the Chemists



Morgan Cross Consulting Ltd
PO Box 9210
Newark, NG24 9EG

+44 (0)1636 526111