Client Challenge


Weleda is one of Europe’s leading natural healthcare and personal care business. In 2016, its UK business was looking to grow revenues and profits and develop a clearer, more compelling strategy. They asked Morgan Cross to help them make that happen.


Our Role

  • Worked with the leadership team to craft a clear, coherent and compelling growth strategy for the business
  • Ran a series of workshops with cross-functional teams to turn the strategy into coherent action plans
  • Provided ongoing advice to the Managing Director and her leadership team throughout the delivery of the strategy, acting as a sounding board on key issues and opportunities and ensuring that the team remained focus on the most important tasks.



Weleda achieved its goal of doubling revenues and profits within three years. It also successfully shifted its business model by developing a national network of Weleda Advisors and creating greater focus around its key brands and ranges, such as Weleda Skin Food, and its high-potential product categories, such as Mother and Baby.


Client Testimonial

I love working with Stuart Cross, not only for the excellent business processes he brings in and the subsequent results that speak for themselves, but he is a great sounding board and a very lovely person to work with.” 

“At Weleda we have worked with Stuart since 2016. The results speak for themselves – with a doubling of sales and profit. He is an integral member of our Leadership Team and a true friend.”

“Stuart isn’t a ‘consultant’, he has become an integral member of the leadership team – always on side, always working on your behalf from inside, not outside the business.”

Jayn Sterland,
Managing Director




Morgan Cross Consulting Ltd
PO Box 9210
Newark, NG24 9EG

+44 (0)1636 526111