Has the Apple bubble burst? The first major business news of 2019 has been the sales warning from the world’s biggest brand and the impact this has had on Apple’s share price. What’s more, analysts are worried about what the sales slide in China means for the global economy.

At a time of the year when many people and organisations are planning their future development and growth, you might be concerned that Apple’s sales slip means that you should be a bit less optimistic about the future prospects for your own business.

But you’d be wrong.

Since 2004, Apple’s sales have grown from $8 billion to $265 billion – an average growth rate of 28% each year. During that time, the company has transformed the way we communicate with each other, the way we listen to music, the way we interact with the web and the way we think about design for everyday products. The iPhone – the company’s biggest seller and brand – now ships over 4 million units every single week!

The real lesson from Apple is not that you should be cautious about growth in 2019, but that you should be unstintingly ambitious about the future prospects for your business. As this amazing business has shown, the possibilities are endless.

Off The Record: What A Waste


I could be the driver of an articulated lorry

I could be a poet – I wouldn’t need to worry

I could be a teacher in a classroom full of scholars

I could be the sergeant in a squadron full of wallahs

What a waste!


© Stuart Cross 2019. All rights reserved.