In a few weeks’ time, my oldest son, Dylan, will receive his A-Level results. These results will determine which, if any, university offers he is able to accept.

Like all other A-Level and GCSE students, however, Dylan hasn’t taken any exams. As a result of the pandemic, his grades are being determined by his teachers’ best estimate of his likely performance and ranking in the class, together with a statistical moderation of the school’s submission by the examination board.

Amazingly – and I never thought that I would write this! – Dylan wishes he could have taken his exams. “At least that would mean that I’d only have myself to blame if I don’t get the grades,” he confided to me earlier this week.

Without ownership there is no accountability. Dylan does not feel accountable for his grades because he does not believe he has any real ownership of them. All he can do is hope that his teachers view his past performance in a favourable light.

If you want to build greater levels of accountability across your organization, where people take full responsibility for the results they deliver, you must first create a sense of ownership. Only then will your teams truly take the initiative and do whatever it takes.

Building ownership is a Sisyphean effort. It is a never-ending task of developing mutual trust across an organization, aligning everyone behind a clear strategic intent and embedding a shared set of values and purpose.

In many ways, building ownership is the leader’s number one task.

Dylan may or may not get the grades he needs for university, but, unfortunately, he will never really own them. How are you building trust, ownership and accountability across your teams and organization?

Off The Record: Another Brick In The Wall by Pink Floyd

We don’t need no education

We don’t need no thought control

No dark saracasm in the classroom

Teacher, leave them kids alone

Hey! Teacher! Leave them kids alone

What’s Your Post-Covid Business Strategy?

Find out how we’ve helped Mentholatum, the owner of Deep Heat, to re-focus their strategy, identify new growth opportunities and get on the front foot to succeed in the post-covid world https://morgancross.co.uk/clients/client-success-stories/mentholatum-may-2020/

In just a few short weeks, Stuart helped us to cut through the uncertainty created by the pandemic and create a new, refreshed strategic plan that will enable us to rapidly bounce back from the downturn and accelerate the growth of our sales, market share and profits.

Rob Yateman, Managing Director, Mentholatum UK

Coronavirus White Papers

I have written three white papers to help business leaders respond to the coronavirus pandemic and crisis.

Powering Through the Recession

How to grow profits and lead your markets through the coronavirus economic crisis

Agility For Life

 The crisis has led to faster, more agile decision-making and action across businesses. Applying six key principles can help leaders embed these changes to create ‘agility for life’

Succeeding Beyond The Coronavirus Pandemic

If you want to succeed in the post-Covid world, you need to plan and act fast bow to reshape your business to the new realities and opportunities. Succeeding Beyond the Pandemic gives you a clear, 5-step process to reshape your strategy and accelerate your success.

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