I’ve been running my consulting business for over 16 years. In that time, I’ve worked with over 50 different organisations in more than a dozen countries. Most of my client work has focused on strategy – both its development and execution – and I’ve been thinking about the common issues I’ve come across.

I’ve found that there are 11 fatal flaws that commonly prevent leadership teams from establishing and executing a winning strategy. The flaws are common to both small start-ups and corporate giants and can be found across different product and geographical markets. Which of the 11 are preventing you from developing and delivering a successful growth strategy for your business?

  1. Confusing strategy and planning.
  2. Insufficient time and effort spent on framing the key challenges and opportunities facing the organisation.
  3. Failing to set clear, compelling strategic objectives and goals.
  4. Incremental thinking.
  5. Putting financials ahead of ideas.
  6. Trying to keep everyone happy rather than making clear trade-offs.
  7. Confusing strategic moves with tactical actions.
  8. Insufficient focus on organisational engagement and commitment.
  9. Trying to do everything at once.
  10. Failing to prepare for or manage downside risks.
  11. Failing to follow through or establish accountability for delivery.

Off The Record: Won’t Get Fooled Again by The Who

Pick up my guitar and play

Just like yesterday

Then I’ll get on my knees and pray

We don’t get fooled again