I assume that, like me, you now consider yourself an expert armchair epidemiologist. If so, you’ll be reviewing the daily latest charts of infections, hospitalisations and vaccination rates, looking for clues to help you understand if and when the lockdown will be lifted.

I guess such behaviour is only natural. People want to know what’s going on, where they are and what they can expect going forward. I’m always struck, for instance, by how many people on a long-haul flight, with access to thousands of films and TV shows, end up watching the plane’s progress on the live in-flight maps.

It’s the same in organisations. Your people want to know what the company is trying to achieve, how it’s performing against its goals and what that means for the future. Done well, the process of sharing key performance measures builds engagement, commitment and productivity.

In short, you need your own in-flight map.

Off The Record: Do You Know Where You’re Going To? by Diana Ross

Do you know

Where you’re going to?

Do you like the things

That life is showing you?

Where are you going to?

Do you know?

The Time for Bold Moves

Growing through and beyond the pandemic requires bold actions, not timid plans. These 5 steps can help you to accelerate growth and transform your market position.

© Stuart Cross 2021. All rights reserved.