This week’s focus: At this stage, no-one quite knows how long the coronavirus will last, let alone the time it will take for life and the economy to return to ‘normal’. One thing’s for sure, though: the businesses that will recover best will be those that demonstrate the most resilience, agility and entrepreneurship.

Some of you may work for companies that are swamped with activity in markets such as healthcare, food production or grocery retail. Many of you, however, will work for organisations that, like me, are likely to face a relatively quiet summer.

So, once you have addressed the financial security of your business, have ensured that your colleagues are safe and secure and have made the initial adjustments to your ways of working, what do you do next? Here are three ideas to help your business come out of the crisis as positively as possible:

  1. I blogged about this earlier in the week, Coming Out Of The Crisis and will be sharing further blog posts on my 6-Day Strategy process in the coming week. Taking stock of your strategic position and options and clarifying how you will win and your key goals and priorities could be your most productive use of time in the coming months.
  2. Are you clear on why your business exists, over and above its need to generate profits? The evidence shows that companies with a clear purpose outperform those that don’t, and a sense of mission will be critical to engaging your people and driving your success beyond the crisis.
  3. The NHS was launched at the conclusion of the second world war, signalling a new and radical approach to UK healthcare in the post-war era. What big ideas – either for your customers or your organisation – could help you to demonstrate that, in your post-coronavirus world, things will be both massively different and massively better?

This crisis is huge and its effects will be long-lasting, but, as the George Harrison LP put it, All Things Must Pass. So, what can you do now to ensure that your business is even better than it was before the crisis made its mark?

Off The Record: All Things Must Pass by George Harrison

Now the darkness only stays the night-time

In the morning it will fade away

Daylight is good at arriving at the right time

It’s not always going to be this grey

How You Can Support SportsAid – And Get A Free Strategy Day With Me

This year I’m offering six small businesses a free day’s strategy session with me. All I ask of you is that you support one of SportsAid’s highly promising young athletes for a year. The costs is just £1,000 and you might find that you’ve helped a future Olympic champion reach the next level of performance – Jess Ennis-Hill, Tanni Grey-Thompson, Steve Redgrave and Daley Thompson are all SportsAid alumni!

So, if you own or run a business with annual revenues of £5 million or less and want to find out more, just click here 

© Stuart Cross 2020. All rights reserved.