This week’s focus: The debate about the future of airports for London rumbles on. The PM has just announced an independent review that, if history is any guide, will report sometime in the next century! As ever in politics, the politicians fiddle while the economy burns.

In business, as is probably the case with airports, I’ve found that most solutions are pretty straightforward; it’s the consequences that are the problem.

A while back, a client of mine was struggling to compete in a market where prices – except theirs – had fallen sharply. The solution was simple – they had to lower prices. But it was only months later, once the management team had found appropriate cost and margin savings, that this obvious policy was pursued with any vigour.

What decisions are you putting off? My guess is that the solution will be pretty straightforward; it’s the consequences that are causing you the headaches. But these issues won’t go away. You have no choice but to follow the logic of your choice and work out how you can best deal with its consequences.

Off The Record: Should I Stay Or Should I Go by The Clash

If I go there will be trouble

And if I stay it will be double

So come on and let me know

Should I stay or should I go?

© Stuart Cross 2012. All rights reserved.