This week’s focus: I am now a few years into my well-deserved and very enjoyable mid-life crisis. Having already become a guitarist in my first ever rock band, taken up the drums and bought a convertible sports car, I have also, for the past 10 months, been working out with a personal trainer.

Twice a week I visit Luke’s gym and undergo a series of painful, lung-busting exercises. I can’t say that I enjoy or look forward to going (I think I’m an endorphin-free zone), but I’m delighted with the outcome. Working out with Luke has shown me that there are no short-cuts to great results.

It’s the same in business – you need a clear goal, good habits, strong discipline, a willingness to invest the time, perseverance and, ideally, someone to keep you honest, if you want to drive sustainable growth. More than anything else, you also need the desire to put off instant rewards today in order to achieve even greater rewards tomorrow.

How well does your organisation measure up?

Off the record: You Can’t Always Get What You Want by The Rolling Stones

You can’t always get what you want, You can’t always get what you want, You can’t always get what you want

But if you try sometimes, you just might find

You get what you need

© Stuart Cross 2011. All rights reserved.