This week’s focus: Ideas are the currency of strategy. All great strategies start with ideas, not analysis, and it’s critical that you get your ideas out there and encourage your people to do the same. Your initial thoughts may not be perfect, but new ideas need the oxygen of discussion and debate if they are to live and grow.

Be a big spender in giving your ideas away to others in your business. That way you will see your ideas owned by people across the organisation, become stronger and more effective, and far more likely to be delivered and drive new value.

What new ideas for growth have your shared this week?

Off the record: This Is The Sea by The Waterboys

Once you were tethered, and now you are free

Once you were tethered, well now you are free

That was the river

This is the sea!

© Stuart Cross 2011. All rights reserved.