This week’s focus: There is a fuzzy star in the night sky, just below the Cassiopeia constellation, that is clearly visible to the naked eye. The thing is, though, it’s not a star – it’s the Andromeda galaxy consisting of a trillion stars.

Many companies, too, see their products and services as individual stars when they could be creating galaxies: mini-universes of interconnected and mutually reinforcing products, services and solutions. Apple’s creation of iTunes, App Store, the iPod, the iPhone and the iPad, for instance, is a galaxy, as is BSkyB’s offering of TV, internet and phone services.

How could you transform your star products into galaxies?

Off the record: The Whole Of The Moon, by The Waterboys (written by Mike Scott)

I pictured a rainbow, you held it in your hands

I had flashes, but you saw the plan

I saw the crescent, you saw the whole of the moon

© Stuart Cross 2011. All rights reserved.