This week’s focus: This is the 100th edition of Friday Focus. Each edition takes about 30 minutes for me to think about, develop and write. The key, for me, has been to set aside the time each week so that I can reflect and think.

All great businesses and all great products and services start with an idea. And, as with my Friday Focus, the creativity that is necessary for business development work is based on finding the regular time and space so that you can let the ideas flow. Creativity doesn’t respond well to immediate time pressures, but it does respond well to discipline, persistence and effective time management. That’s when you start the process that leads to unexpected ‘aha’ moments and new ideas.

How well are you organising your diary so that you can reflect, be creative and develop the ideas that will be critical to the future success of your business?

Off The Record: Simple Twist Of Fate by Bob Dylan

He awoke, she wasn’t there

He couldn’t find her anywhere

He told himself he didn’t care

Pushed the windows open wide

Felt the emptiness inside

A feeling to which he just could not relate

Brought on by a simple twist of fate

© Stuart Cross 2013. All rights reserved.