Is the moment you must choose.

The toughest step is when you need to choose which customers to focus on and which to ignore, which products and services to offer and which to withdraw and which initiatives to invest in and which to stop.

Of course, it is easier to make these choices than it is to deal with the consequences of not making them and leading an organisation that has no clear focus and that suffers from the complexities generated by product proliferation, unclear priorities and a plethora of projects competing for management time and attention.

So, what should you do? Well, that’s your choice, isn’t it?

© Stuart Cross 2012. All rights reserved.