1. What are the key competitive strengths and weaknesses of your business today?
  2. What are the top 2-3 performance goals driving the strategy currently? Of these, which should be your focus over the next 2-3 years?
  3. What changes to the scope of the business (primary target customers, products and services, geography, channels), if any, do you believe you should pursue?
  4. Please rank in order of importance to your business the following types of market leadership:
    1. Product Leadership – offering the very best products in the market
    2. Price Leadership – having the lowest prices in the market
    3. Convenience Leadership – giving the easiest, most hassle-free customer experience in the market
    4. Service Leadership – offering the best advice and support in the market
    5. Solutions Leadership – providing the most tailored, bespoke solutions in the market
  5. What is the single greatest vulnerability of your company today?
  6. What are the key threats to the business over the next 2-3 years?
  7. What are the key growth opportunities you should plan to exploit over the next 2-3 years?
  8. What shifts in organisational capabilities are required to address these issues, exploit these opportunities and deliver sustainable success?
  9. What changes, if any, are required to the way the organisation is led and managed (leadership style, reporting lines, roles, incentives, people development etc.)?
  10. What do you personally need from the organisation and your colleagues to enable you to successfully fulfill your role in developing and delivering the strategy?

© Stuart Cross 2012. All rights reserved.