Sometimes it’s hard to generate new ideas for growth. You need a different way of thinking to make the breakthrough.
One technique I use with my clients when developing new growth opportunities is called Brand Takeover. It asks managers to speculate about what would happen if a leading brand and management team from a completely different sector were to be parachuted into their business.
It needn’t be Apple, of course. How about Ryanair, McDonalds, BMW, Swatch, Virgin Atlantic, Tesco, Ferrari, Dell, Google, the Marines, BSkyB, the Girl Guides, Ikea, FC Barcelona, Nike, Aldi, McKinsey or John Lewis?
This technique always provides the stimulus to unleash a stream of new ideas and possibilities. Why not use it in your next brainstorming session?
I have more ways to identify radical new growth opportunities in my free download, Breakthrough! How To Run A Fantastic Ideas-Generation Workshop.
© Stuart Cross 2010. All rights reserved.