Here are my top 12 tweets of 2010 – as voted for by…… me! You can follow me and see all my tweets at @stuart_cross. See you there!
- Many companies fail because they’re great, not bad, at what they do – it’s just no longer valued, eg Kodak
- Don’t be mindlessly customer led. Innovation means that you must also lead, not just follow your customers
- Separate objectives from tactics. Be fixed on the vision, but flexible on the route
- Who owns your growth agenda for the next 2-5 years? If no one, then you’ll always just have incremental plans
- Failure is inevitable in any new venture. The secrete is to fail quicker and cheaper than the other guy
- Don’t just ask customers, observe them. Customers are poor predictors of their own future behaviour
- Build on your strengths. Too many companies focus on correcting weaknesses, not exploiting their advantages
- Innovation is still the key driver of long-term profit growth. How high is it on your agenda?
- As with your personal health, business vitality results from effective daily regimes, not a magic pill
- It’s a lack of commitment, rather than design, that prevents most companies from delivering their growth strategies
- Retaining customers is as critical as managing costs. Cost accountants are everywhere, but I’ve yet to meet a retention accountant!
- There are only 3 ways to grow sales: 1 Sell more to current customers; 2 Gain new customers; 3 Raise average prices. Which is your priority?
© Stuart Cross 2010. All rights reserved.