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From October 31, 2014

For a few years now, I’ve subscribed to Spotify, a music streaming service. I’ve mainly listened to it every now and then when I’ve been working in my office. A month ago, however, my listening rate went up dramatically. I bought a Sonos wireless hi-fi system of speakers for different rooms in my house, and I now listen to Spotify all over the house.

Sonos and Spotify are made for each other. Spotify gives you access to (nearly!) all the music you’d ever want to listen to, and Sonos gives you easy, immediate access to that music wherever you are at home. Spotify’s service is hugely enhanced by Sonos, and, in turn, the value of the Sonos system is dramatically increased by Spotify’s service.

What is the ideal complementary product or service to your brand, and what steps could you take to create a win-win-win for you, for thecomplementary business, and for your collective customers?

Off The Record: How ‘Bout Us by Champaign

Some people are made for each other

Some people can love one another

For life

How ’bout us?

© Stuart Cross 2014. All rights reserved.