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This week’s riff: I’ve just returned from a quick trip to the US. The in-flight entertainment choices seemed almost limitless, covering all the latest movies, a wide choice of TV programmes, different musical genres and a selection of games. Yet, as I stretched my legs around the plane at least half the passengers weren’t watching the entertainment at all. Instead, they had switched channel to the in-flight map, showing where we were on our flight and how far we still had to go.

People want to know where they are and where they’re headed. That’s true for people’s work-life as much as it is for long-haul flights. How do you help your people understand the direction of your business and where you and they are on that journey?

Off The Record: Do You Know Where You’re Going To? By Diana Ross (written by Michael Masser and Gerald Goffin)

Do you know

Where you’re going to?

Do you like the things

That life is showing you?

Where are you going to?

Do you know?

© Stuart Cross 2015. All rights reserved.