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This handbook takes the mystery out of strategy, giving you pragmatic yet provocative advice to drive the long-term performance of your business. It provides examples and case studies from across the globe –on both the small and grand scale – as to how high-value strategies can be anticipated, developed and exploited. Includes sections on how to lead strategy, managing short and long-term tensions, why nothing fails like success and how to select from the 5 types of competitive strategy.