October 29, 2009

For Immediate Release

Bathroom Industry Leaders See Opportunities For Growth

The UK bathroom industry is sensing recovery from the current recession. A survey of senior executives from the bathroom industry, organised by the Bathroom Manufacturers’ Association (BMA) and Morgan Cross Consulting, highlighted their increased optimism about future growth prospects.

All those surveyed said that their business would deliver profit growth in the next 12 months, and a third of the executives believed that significant opportunities for profitable growth are emerging in their key markets.

“Our members are moving from a position of protecting existing business to driving new growth,” said Yvonne Orgill, Chief Executive of the BMA. “Critical to their future growth strategies are accelerating new product development, improving customer service and entering new markets.”

“Our recent annual conference underpinned our members’ focus on the future,” said Mrs. Orgill. “This industry’s leaders are pragmatic and practical and if they see new growth opportunities, then I’m sure they will deliver them.”

speaking-at-bma-with-chartStuart Cross, the founder of Morgan Cross Consulting and who led a keynote session at the BMA conference, said that the survey had highlighted the importance of businesses having a clear strategy for growth. “We asked BMA members what lessons they had learned from the last 12 months,” said Mr. Cross. “The key message coming back from them was the importance of being on the front foot and being proactive. This means business leaders must know where they are trying to get to and have a clear strategy for growth.”

The Bathroom Manufacturers Association (BMA) is the trade association for manufacturers of bathroom products trading in the UK. The BMA represents the interests of 35 major bathroom-manufacturing groups with a collective 76 well known brands in the market place. The manufacturing base directly employs over 9,500 people across 61+ sites around the UK, and the combined annual turnover of the membership is in excess of £1 billion per annum.

Morgan Cross Consulting helps world-class companies dramatically accelerate profit growth. Since its launch in 2006 the firm has attracted clients including Avon Cosmetics, Alliance Boots, PricewaterhouseCoopers and Groupe Aeroplan.

Contact Details:

Yvonne Orgill, Chief Executive, Bathroom Manufacturers’ Association, Federation House, Station Road, Stoke on Trent, ST4 2RT. Tel: 01782-747123. Web: www.bathroom-association.org

Stuart Cross, Morgan Cross Consulting, PO Box 9210, Newark-on-Trent, Nottinghamshire, NG24 9EG. Tel: 01636-52611. Web: www.morgancross.co.uk

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