This is  an article I have published at, and which can be found here:


When it comes to strategy development, one of the most common mistakes a team can make is to discount radical options too early.

Believing that the potential solution will be unacceptable to their bosses, and won’t fit in with the corporate agenda, the idea is stifled before it goes anywhere.

Sometimes they are right, but sometimes it’s just an assumption based on air. Either attitude is damaging if it stops a great idea from seeing the light of day.

What’s more, the downturn has changed attitudes and beliefs in the boardroom just as they have on the shop floor. Your assumptions should be tested before being accepted as fact.

I recently worked with a commercial team who were considering options for growth. One of the options was a more radical change to pricing strategy, which moved away from the corporate pricing policy.

When the head of the commercial team tested this option with her CEO, she found that her ideas mirrored the latest thinking in the boardroom. As a result she is now piloting her strategy with a view to roll out later this year.

If you feel that you have a radical, but exciting alternative solution, here are the steps to take:

  1. Discuss the idea early with your senior stakeholders to gain their feedback, thoughts and potential challenges
  2. Position the idea within a range of options. In the end it may be a combination of these original solutions that creates the best way forward.
  3. Set out the idea’s benefits and risks objectively so that a balanced discussion is generated
  4. Articulate the ways in which you can reduce the downside of the proposal. For example, my client is testing the new pricing strategy in a specific area of the business before making a decision on wider roll out.
  5. Remember that your job is to come up with the best possible solution for the business. Others will seek to make compromises along the way soon enough; you don’t need to do that for them.

Proposing radical ideas requires courage as much as it requires analytical insight. Going against the organisation’s generally accepted ways of working – whether real or imagined – may not be the easiest way forward. But if your idea can benefit your organisation it is the right thing to do.

© Stuart Cross 2009. All rights reserved