…..it’s the discipline and focus to make your ideas a reality.

I’ve just finished a workshop helping an fmcg client and one of its major customers develop a joint plan to drive sales and profit growth. Most of the ideas that the cross-business team settled on were already in their heads before we started the session.

The problem is that everyone in both companies is so focused on delivering existing operations that they didn’t believe they had time to do anything else. Yet, after just a few hours together, they now have a joint plan to implement several new ideas that everyone is both committed to and excited about.

What’s the difference? Well, in short, they set aside the time to share, discuss and develop their ideas: nothing more, nothing less.

Is your business suffering from a lack of discipline and focus required to periodically develop new growth ideas?