5 Ways To Keep Your Strategy On Track

In the late 1990s, I took up my first major strategy role, leading the strategy team at the UK retail and pharmacy chain, Boots the Chemists. Not long after I started my role things changed for Boots – and not for the better! Wal-Mart’s acquisition of the UK’s third...

The Benefits Of A Customer Walkout

Last weekend the fans of Liverpool Football Club were so incensed about the proposed increase in ticket prices that they organized a walkout from the team’s game against Sunderland. With just over 10 minutes remaining in the game, and with Liverpool leading 2-0,...

Why do customers leave you?

Most marketing activity is still focused on attracting customers. Look at all the deals on TV subscriptions, utility services, mobile phones, insurance and banks. They are all deals set up to attract new customers. But what if you turned your marketing investment on...