In a parallel life, I would have been an astrophysicist. At university, I was always envious of those students who were able to go to the observatory to study particular stars, constellations and other celestial bodies.
That said, my interest is fairly dormant. I enjoy looking at the night sky but am still hugely ignorant of it. So, it was with some triumph that, with the aid of a set of standard binoculars, I finally found Andromeda for the first time last week. In fact, observing it was something of a spiritual moment for me.
Andromeda is not a particularly bright object; it’s little more than a fuzzy patch of light, near to the Cassiopeia constellation. What’s incredible, though, is that Andromeda is not a star, but an entire galaxy of one trillion stars.
Many companies, too, see their products and services as individual stars when they could be creating their own mini-galaxies of interconnected and mutually reinforcing products, services and solutions.
For over 15 years, Apple has linked its products to services such as iTunes, Apple Music, Apple TV and, increasingly, its health apps. More recently, Sky and BT have combined their phone services with broadband and TV subscription offerings. And, in the past few weeks, The Times has launched Times Radio (which I’d recommend to you), which both feeds off and enhances the company’s daily newspaper.
What are the potential connections between your various products and services and how could you transform your star products into galaxies of customer solutions?
Off The Record: The Whole of the Moon by The Waterboys
I pictured a rainbow, you held it in your hands
I had flashes, but you saw the plan
I saw the crescent, you saw the whole of the moon
What’s Your Post-Covid Business Strategy?
Find out how we’ve helped Mentholatum, the owner of Deep Heat, to re-focus their strategy, identify new growth opportunities and get on the front foot to succeed in the post-covid world https://morgancross.co.uk/clients/client-success-stories/mentholatum-may-2020/
“In just a few short weeks, Stuart helped us to cut through the uncertainty created by the pandemic and create a new, refreshed strategic plan that will enable us to rapidly bounce back from the downturn and accelerate the growth of our sales, market share and profits.”
Rob Yateman, Managing Director, Mentholatum UK
Coronavirus White Papers
I have written three white papers to help business leaders respond to the coronavirus pandemic and crisis.
Powering Through the Recession
How to grow profits and lead your markets through the coronavirus economic crisis
Agility For Life
The crisis has led to faster, more agile decision-making and action across businesses. Applying six key principles can help leaders embed these changes to create ‘agility for life’
Succeeding Beyond The Coronavirus Pandemic
If you want to succeed in the post-Covid world, you need to plan and act fast bow to reshape your business to the new realities and opportunities. Succeeding Beyond the Pandemic gives you a clear, 5-step process to reshape your strategy and accelerate your success.
© Stuart Cross 2020. All rights reserved.