Business Rocks – Failure’s Father

This week’s focus: As the aphorism goes, success has many fathers but failure is an orphan. Or, as a senior project manager once replied to me after I’d asked him if he’d been heavily involved in a new, exciting and innovative project, “Well Stuart, it’s too early to...

Why do customers leave you?

Most marketing activity is still focused on attracting customers. Look at all the deals on TV subscriptions, utility services, mobile phones, insurance and banks. They are all deals set up to attract new customers. But what if you turned your marketing investment on...

Business Rocks – Fergie’s Time

This week’s focus: Sir Alex Ferguson was the most successful English football manager in history. During his 26 years as Manchester United’s boss, he won 38 trophies, including 13 Premier League titles and two UEFA Champions League wins. Most ex-managers end up on our...