Business Rocks – Better vs Different

This week’s riff: There are three ways that you can lead your market. The first is to be better than everyone else. That’s fine, up to a point, but in many markets most customers have already made their choice about what the ‘best’ is and are unwilling to spend...

Business Rocks – Cool Innovation

This week’s riff: A quick task for you: please spend the next 30 seconds creating a list of 10 white objects. How did you do? Now, spend the next 30 seconds coming up with 10 white objects that you might find in a fridge. If you’re like most people you will have found...

Join Us On Facebook

You can now keep up to date with our latest news and updates via our new Facebook page. Simply visit https://www.facebook.com/morgancrossconsulting click LIKE and you will get all our updates straight to your Facebook account. And, we are also on Twitter at...

Business Rocks – Aiming For The Stars

This week’s riff: I must admit that up until a week ago I had never heard of the Rosetta satellite, the Philae space probe or even Comet 67P. All that’s changed, however, and I am blown away by the fact that humans have been able to send a rocket on a 10 year journey...

Business Rocks – Small Steps, Giant Leaps

  November 7, 2014 For many years I’ve suffered from a fear of heights. At various times bridges, multi-story car parks, chairlifts, even the upper tiers of football grounds, have brought on irrational fears. So, I’ve been trying to overcome my fear...