Why Your Business Needs To Be Different

  The best way to a great strategy is to possess, develop and exploit one or more competitive advantages. This means that your business has a combination of assets and capabilities that your target customers value and which your competitors can’t match. The...

Golden Bolt

Last night Usain Bolt retained his Olympic 100 metre title, with an incredible time of 10.63 seconds. Bolt must now be seen, indisputably, as the best sprinter ever.  But did you hear his post race interview on the BBC? He made an interesting remark about his race...