What Market Are You Really In?

I wrote a week or so ago that Apple didn’t see itself in the computer market, but that the mobile communications market was part of its core business. Sure enough, during the launch of the iPad, Steve Jobs commented that Apple were now the world’s largest player in...

What Would Steve Jobs Do With Your Business?

Sometimes it’s hard to generate new ideas for growth. You need a different way of thinking to make the breakthrough. One technique I use with my clients when developing new growth opportunities is called Brand Takeover. It asks managers to speculate about what would...

Six Of The Best

Every six months I pull together a collection of my best articles, from this blog, my newsletter and from other articles I’ve had published. You can download my latest, January 2010 edition of Six Of The Best here, which includes these articles: Do You Pass The...