Go On, Pick A Card

The most liberating, yet most difficult, aspect of strategy development is choosing your key area of differentiation. When asked, “What kind of business do you want to be? Do you want to have the best products, best service or lowest prices?” many CEOs simply say...

Video Testimonial

This year I’ve been working with Simon McCandlish, the Director of Pharmacy and Healthcare at Boots the Chemists, and have helped him and his team develop a new strategy for growth. I’m delighted and grateful that Simon has taken the time to share his...